Liberté Yogurt

Greek style yogurt was fast becoming a favourite in the sector. Yoplait created new recipes under their Liberté brand and needed fresh new packaging to promote the launch of this range.

The project

Yoplait wanted to show that their Greek style yogurt had the rich and thick texture desired by Greek yogurt lovers and we wanted to create a statement that was unique and eye catching – so the flipped the spoon was introduced. It became a main feature on pack and in advertising.

The sweep revealed each product flavour and endorsed the thickness of the yogurt sitting on top. The packs were particularly effective when repeated on shelf.