Made for You

Kerry Foods is the UK's biggest manufacturer of frozen food and this was their first wholly owned brand. They wanted to push the current boundaries of the frozen food market and prove that it is the fresher and healthier option compared to chilled ready meals.

The project

To achieve this goal, a more premium positioning was introduced. The idea is to show customers that the meals are carefully considered and prepared by a professional chef. Name ideas and a variety of brand styles were explored and the chosen name lent to the direction we followed.

Focus was on delicious food photography for front of pack, then endorsed by Kerry's real head chef preparing and tasting his creations for this range, made especially for you.

 

'Chilled-style' bowls were introduced to the frozen category for the first time and the range made an immediate impact.

 

Made For You has been one of the most successful launches within frozen foods in recent years reaching over a million sales in the first six weeks. As a result Relish were asked to help launch further brands.

See Kerry's second launch >