Polestar

This healthcare research consultancy provides clients with support based on first hand expertise across the pharmaceutical industry and healthcare organisations.

The project

The task was to create a brand that summed up the companies values and to produce a digital presentation as a company introduction for new business.

 

Due to the scientific and data capturing nature of this company, I felt that it needed more of an aspirational look and feel to capture the imagination of potential clients, whilst maintaining a professional and clean cut style. I aimed to capture the far reaching and explorative nature that the researchers need to gain the best insights.

The actual brand mark implies the journey and is linked to astronomic name, whist also being an abstract 'P' for Polestar.