The Great Bake Adventure

The idea to make the baking experience as simple as possible with excellent looking and tasting results was quite new in 2009 and made it a fun one to create a brand for. The company sold a variety of cake recipes together with all the dry ingredients and decorations in one pack. Everything you need to impress friends and families whenever the excuse for cake making came up – if there ever was one!

The project

I came up with The Great Bake Adventure name and brand look to help portray the fun and exciting aspect to their recipe ideas. Aimed initially at adults, it was quickly found that children were a great additional target audience and a sub brand of 'Little Bake Adventure' was created. I was involved in coming up with the cake ideas as well as the design, and the range continued to expand as popularity grew. 

The products sold in shops including Budgens and All Things British, as well as markets around London.  

 

See the website here also.

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